Once a week, after hair has been shampooed with the Perfect Blonde Purple Toning Shampoo. Leave on 5 minutes, rinse and reveal your perfect blonde!
Dual ultra-violet dye system purifies and neutralizes unwanted yellow tones
optical brighteners protect and enhance blonde radiance
sulfate-free formula gently cleanses (one of the few available sulfate-free blonde shampoos)
Coconut Oil: Infuse strength, add shine and moisturize dry strands to reveal your best blonde yet!